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Doing Good Better

William MacAskill

A radical reassessment of how we can most effectively help others by a rising star of philosophy and leading social entrepreneur.

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Most of us want to make a difference. We donate to charity, buy Fairtrade coffee, or try to cut down on our carbon emissions. Rarely do we know if we’re really helping, and despite our best intentions, our actions can have ineffective — and sometimes downright harmful — outcomes. Confronting this problem, William MacAskill developed the concept of effective altruism, a practical, data-driven approach which shows that each of us has the power to do an astonishing amount of good, given the right information. His conclusions are often surprising; by examining the charities we give to, the goods we buy and the careers we pursue, Doing Good Better is a fascinating and original guide which shows how, through simple actions, you can improve thousands of lives — including your own.

Critic Reviews

Beautifully written and extremely smart. Doing Good Better should be required reading for anyone interested in making the world better.

Steven D. Levitt, author of Freakonomics
Critic Reviews

Effective altruism - efforts that actually help people rather than making you feel good or helping you show off - is one of the great new ideas of the 21st century. Doing Good Better is the definitive guide to this exciting new movement.

Steven Pinker, Johnstone Professor of Psychology, Harvard University, and author of The Better Angels of Our Nature.
Critic Reviews

A surprising and often counterintuitive look at the best ways to make a difference.. [MacAskill] is that rarest of beasts: a do-gooder who uses his head more than his heart.

Sunday Times
Critic Reviews

Explains how good intentions can lead to bad outcomes, but also shows how to spend and give away our money more effectively by thinking rationally rather than being swayed emotionally.

Alice Thomson, The Times
Critic Reviews

Brilliant... a manual that bounces along, full of counterintuitive insight. I've already changed the charities I donate to as a result of MacAskill's advice, and if you read the book, I expect you will too... The author has fire in his belly and an urgent desire to make the world a better place. His plea is simply to follow the evidence - and as a result, not to waste a minute or a dollar more.

Critic Reviews

We research hotels and headphones and sushi bars-but not charities. That is lunacy. And in this powerful and persuasive book, William MacAskill shows us how much we stand to gain from a little bit of thoughtfulness: The same donation could do hundreds of times more good if given to the most effective charities, rather than the least. If you care about the impact of the time or money you contribute to good causes, this book is a must-read.

Dan Heath, co-author of the New York Times bestsellers Made to Stick, Switch, and Decisive

William MacAskill is an Associate Professor of Philosophy at the University of Oxford and co-founder of non-profits Giving What We Can and 80,000 Hours, which inspire people to use their time and money as effectively as possible to fight the world’s most pressing problems. Between them they have raised over $12 million for the most cost-effective charities plus a further…

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