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Sweet Dreams

Dylan Jones

The definitive history of the Blitz Kids, Synth-Pop and the Style Press from 1975 to 1985

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David Bowie. Culture Club. Wham!. Soft Cell. Duran Duran. Sade. Adam Ant. Spandau Ballet. The Eurythmics.

ExcellentGuardian Hugely enjoyableIrish Times Dazzling’ LRB Fascinating’ New Statesman An absolute must-read’ GQ

One of the most creative entrepreneurial periods since the Sixties, the era of the New Romantics grew out of the remnants of post-punk and developed quickly alongside club culture, ska, electronica, and goth. The scene had a huge influence on the growth of print and broadcast media, and was arguably one of the most bohemian environments of the late twentieth century. Not only did it visually define the decade, it was the catalyst for the Second British Invasion, when the US charts would be colonised by British pop music – making it one of the most powerful cultural exports since the Beatles.

In Sweet Dreams, Dylan Jones charts the rise of the New Romantics through testimony from the people who lived it.

For a while, Sweet Dreams were made of this.

Critic Reviews

Jones’ style - part testimony, part documentary - sheds light on one of the most unanticipated and misunderstood shifts in popular music and street fashion, that sudden lurch towards the swank and ostentation of New Romanticism, a style that seemed arrogant and contrary in its origins but would define the nature and direction of music for at least a decade. Compelling reading for those who lived and breathed the indulgence of the era without realising its significance or contemplating its legacy.

Critic Reviews

The marvelously suave Mr. Jones rehabilitates the scenesters’ scene: a time and place once dismissed by rain-coated puritans like me, only to be brought gloriously to life years later – like a peacock’s fanning tail – in this definitive oral history. It’s all here: the swishing, the androgynous preening, the sweetly-dreamt synth-pop splendour of early ‘80s Britain. Something was happening, and Mr. Jones knew what it was.

Critic Reviews

‘Who better to tell the story of the super-stylish New Romantic movement than GQ editor Jones, who lived through it?’

i News, Best New Books for Autumn
Critic Reviews

'Jones has finally produced the tribute that one of Britain’s most culturally rich periods truly deserves.’

Classic Pop *****
Dylan Jones

Dylan Jones studied at Chelsea School of Art and St. Martin’s School of Art. A former editor at i-D, The Face, Arena, the Observer and the Sunday Times, he is currently the Editor-In-Chief of GQ. He has won the British Society of Magazine Editors “Editor of the Year” award a record eleven times, and in 2013 was the recipient of…

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Dylan Jones