How Soon is Now?
A landmark survey of independent music; the record labels and the inspirational, eccentric and visionary figures who created them.
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‘If you look at all the people involved – Ivo, Tony Wilson, McGee, Geoff Travis, myself – nobody had a clue about running a record company, and that was the best thing about it.’ Daniel Miller, Mute Records
One of the most tangible aftershocks of punk was its prompt to individuals: do it yourself. A generation was inspired, and often with no planning or business sense, in bedrooms, record-shop back offices and sheds, labels such as Factory, Rough Trade, Mute, Beggars Banquet, 4AD, Creation, Warp and Domino began. From humble beginnings, some of the most influential artists were allowed to thrive: Orange Juice, New Order, Depeche Mode, Happy Mondays, The Smiths, Primal Scream, My Bloody Valentine, Aphex Twin, Teenage Fanclub, The Arctic Monkeys. How Soon Is Now? is a landmark survey of the artists, the labels, and the mavericks behind them who had the vision and bloody-mindedness to turn the music world on its head.
Exhaustive and reflective, this is the definitive work on one of Britain’s great artistic booms.
Richard King’s prodigiously researched book includes everything one could wish to know about the mayhem, rebellion and anti-corporate idealism of indie culture.
Illuminating interviews from many of the main players, from Travis to McGee to the Smiths’ Johnny Marr. [King’s] tone is balanced, his prose penetrating, his coverage comprehensive.
Remarkable and hugely enjoyable. . . Richard King does an amazing job of portraying the ramshackle yet exhilarating vibe of the times . . . If only all music books were this good.
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