A THRILLING ACCOUNT OF ONE OF THE TWENTY-FIRST CENTURY’S GREATEST BUSINESS STORIES
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Insane Mode is the astounding story of the most revolutionary car company since Ford, revealing how, under Elon Musk’s leadership, it is bringing to an end the era of gasoline-powered transportation.
Hamish McKenzie, journalist and former writer for Tesla, explores how an unlikely West Coast start-up with an audacious dream to create a new successful US car company, went up against not only the might of the government-backed Detroit companies, but also the massive power of Big Oil. Insane Mode is a story of ingenuity and revolution – of how a new world of transportation could change people’s lives globally.
An energetic account of an exciting period of innovation.
A must-read for everyone interested in cars, entrepreneurship, alternative energy, and deeper insights into out-of-the-box thinking, working, and living.
Insane Mode is a gripping account of how Elon Musk has used genius and tenacity to overcome a mind-boggling array of obstacles and transform the auto industry . . . For everyone from entrepreneurs to educators, this book is indispensable.
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