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Insane Mode

Hamish McKenzie

A THRILLING ACCOUNT OF ONE OF THE TWENTY-FIRST CENTURY’S GREATEST BUSINESS STORIES

3 in stock

£10.99
Format
Paperback
ISBN
9780571327676
Date Published
03.10.2019
Delivery
All orders are sent via Royal Mail and are tracked: choose from standard or premium delivery.
Summary

Insane Mode is the astounding story of the most revolutionary car company since Ford, revealing how, under Elon Musk’s leadership, it is bringing to an end the era of gasoline-powered transportation.

Hamish McKenzie, journalist and former writer for Tesla, explores how an unlikely West Coast start-up with an audacious dream to create a new successful US car company, went up against not only the might of the government-backed Detroit companies, but also the massive power of Big Oil. Insane Mode is a story of ingenuity and revolution – of how a new world of transportation could change people’s lives globally.

Critic Reviews

An energetic account of an exciting period of innovation.

Iain Martin, The Times
Critic Reviews

A must-read for everyone interested in cars, entrepreneurship, alternative energy, and deeper insights into out-of-the-box thinking, working, and living.

Booklist
Critic Reviews

Insane Mode is a gripping account of how Elon Musk has used genius and tenacity to overcome a mind-boggling array of obstacles and transform the auto industry . . . For everyone from entrepreneurs to educators, this book is indispensable.

Nir Eyal, bestselling author of Hooked: How to Build Habit-Forming Products
HamishMcKenzie

Hamish McKenzie is a journalist and former writer for Tesla. He has been a tech reporter for PandoDaily and has written for many publications, including the Guardian and the Toronto Star.

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HamishMcKenzie