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Why Most Things Fail

Paul Ormerod

The essential book on why some business fail … and how to avoid it.

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From the best-selling author of The Death of Economics and Butterfly Economics, a ground-breaking look at a truth all too seldom acknowledged: most commercial and public policy ventures will not succeed.

Paul Ormerod draws upon recent advances in biology to help us understand the surprising consequences of the Iron Law of Failure. And he shows what strategies corporations, businesses and governments will need to adopt to stand a chance of prospering in a world where only one thing is certain.

Critic Reviews

'A book that deserves to be read.'

Sunday Times
Critic Reviews

'Engrossing and entertaining ... A careful, comprehensible analysis of the limits of human rationality's ability to control the world.'

Alasdair Palmer, Sunday Telegraph
Critic Reviews

'Gripping stuff.'

Krishna Guha, Financial Times
Critic Reviews

'Punchy and entertaining ... The real importance of what Ormerod is saying goes far beyond economics.'

Bryan Appleyard, New Statesman
Critic Reviews

'Pungent yet carefully argued ... This is a fascinating analysis.'

Howard Davies, The Times

Paul Ormerod is the author of The Death of Economics, Butterfly Economics and Why Most Things Fail. He studied economics at Cambridge and his career has spanned the academic and practical business worlds, including working at the Economist and as a director of the Henley Centre for Forecasting. He is a Fellow of the British Academy of Social Science and…

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