Insane Mode

ISBN
9780571327676
Published
03/10/2019
9780571327676
Format
Paperback
Price
£10.99
Paperback
304

About the Book

Insane Mode is the astounding story of the most revolutionary car company since Ford, revealing how, under Elon Musk’s leadership, it is bringing to an end the era of gasoline-powered transportation.

Hamish McKenzie, journalist and former writer for Tesla, explores how an unlikely West Coast start-up with an audacious dream to create a new successful US car company, went up against not only the might of the government-backed Detroit companies, but also the massive power of Big Oil. Insane Mode is a story of ingenuity and revolution – of how a new world of transportation could change people’s lives globally.

Insane Mode is the astounding story of the most revolutionary car company since Ford, revealing how, under Elon Musk’s leadership, it is bringing to an end the era of gasoline-powered transportation. Hamish McKenzie, journalist and former writer for Tesla, explores how an unlikely West Coast start-up with an audacious dream to create a new successful US car company, went up against not only the might of the government-backed Detroit companies, but also the massive power of Big Oil. Insane Mode is a story of ingenuity and revolution – of how a new world of transportation could change people’s lives globally.
“An energetic account of an exciting period of innovation.”
- Iain Martin, The Times
“A must-read for everyone interested in cars, entrepreneurship, alternative energy, and deeper insights into out-of-the-box thinking, working, and living.”
- Booklist

Books by this Author

Insane Mode

Insane Mode

Hamish McKenzie