Branson: Behind the Mask
Have the triumphs of Richard Branson, Britain's most popular and most publicity-seeking businessman, turned to dust over the last decade?
The image remains pristine: a charismatic high-school dropout turned billionaire, whose stratospheric rise and daring exploits have won him millions of enduring admirers and made him a model for aspiring entrepreneurs throughout the world.
But is this story still credible? Over the last decade, has Branson matched the expectations perpetuated by Virgin's relentless publicity machine? Or have we all been seduced by a brilliant showman?
In his most explosive book to date, Tom Bower, bestselling biographer of Simon Cowell, Bernie Ecclestone, Conrad Black and Robert Maxwell, dares to explore the reality of the Branson empire. In doing so he unravels the gripping story of his recent activities - from the astonishing success of mobile phones to his troubled airlines and his long delayed plan to send multimillionaires into space - and asks whether he really remains Britain's heroic buccaneer.
Branson: Behind the Mask is on sale now.
Tom Bower is an investigative historian, broadcaster and journalist. A former producer and reporter for BBC Television, he is the author of twenty books, including biographies of Robert Maxwell, Mohamed Fayed, Gordon Brown and Conrad Black. Broken Dreams, his investigation into corruption in English football, won the William Hill Sports Book of the Year Award in 2003 and his two most recent biographies - of Bernie Ecclestone and of Simon Cowell - were Sunday Times bestsellers. He lives in London.