Edition: Paperback
ISBN: 9780571279203
Published:
No of pages: 320

Other Editions: Paperback

Positive Linking

£12.99

Paul Ormerod, author of the bestselling Butterfly Economics and Why Most Things Fail, shows us the limits of conventional economics and why it needs to embrace the power of networks - through 'positive linking'.

Our social and economic worlds have been revolutionised. The Internet has transformed communications and for the first time in human history, more than half of us live in cities. We are increasingly aware of the choices, decisions, behaviours and opinions of other people. Network effects - the fact that a person can and often does decide to change his or her behaviour simply on the basis of copying what others do - pervade the modern world.

The financial crisis has shown us that conventional economics is drastically limited by its failure to comprehend networks. Paul Ormerod, argues that as our societies become ever more dynamic and intertwined, network effects on every level are increasingly profound. 'Nudge theory' is popular, but only part of the answer. To grapple successfully with the current financial crisis, businesses and politicians need to grasp the perils and possibilities of 'positive linking'.

As Ormerod shows, network effects make conventional approaches to policy, whether in the public or corporate sectors, much more likely to fail. But they open up the possibility of truly 'positive linking' - of more subtle, effective and successful policies, ones which harness our knowledge of network effects and how they work in practice.

Paul Ormerod: Positive Linking by FaberBooks

Tags  

Categorised as: Non-fiction
Sub-categories: History
Genres & Themes: Society; Communication; Technology; Behaviour; Economics; Social Media

Blockbusters
Anita Elberse

What is behind the phenomenal success of entertainment businesses such as Warner Bros, Marvel Enterprises and Manchester United - along with such stars as Jay-Z and ...

Facts are Sacred
Simon Rogers

What is the true human cost of the war in Afghanistan? What are the real effects of the austerity measure? And how did the London ...

From Quantum to Cosmos
Neil Turok

In this visionary book, Neil Turok explores the great discoveries of the past three centuries - from the classical mechanics of Newton; to the nature of ...

Geek Sublime
Vikram Chandra

'Making software gave me a little jolt of joy each time a piece of code worked ... the world fell away, my body vanished, time receded ...

Hanging Man
Barnaby Martin

'You must write down this story as a record because very soon I will forget. And I realize it can be a very important record ...

How Many Friends Does One Person Need?
Robin Dunbar

Why do men talk, women gossip and which is better for you? When is it good to be tall and why is monogamy a drain ...

Unapologetic
Francis Spufford

Unapologetic is a brief, witty, personal, sharp-tongued defence of Christian belief, taking on Dawkins' The God Delusion and Christopher Hitchens' God is Not Great.

But ...

Untangling the Web
Aleks Krotoski

From Toronto to Timbuktu, Amsterdam to Abu Dhabi, more than two billion people use the worldwide web. Nine hundred million of us connect and share ...

Why Most Things Fail
Paul Ormerod

From the best-selling author of The Death of Economics and Butterfly Economics, a ground-breaking look at a truth all too seldom acknowledged: most commercial and ...

Newsletter Sign-up

Keep in touch with all the latest news and events from Faber Social by signing up for the newsletter. Sign up here.

Free UK P&P

On orders over £25.00 (see conditions)